Ministry of Commerce of the People's Republic of China 
From February 10 to 12, 2026, the Fiera Milano Rho Exhibition Center in Milan, Italy will host the 44th BIT International Tourism Exchange Exhibition. As one of the most important international tourism trade exhibitions in Italy, the BIT exhibition is committed to bringing together global tourism industry professionals and providing an efficient business docking platform for suppliers and buyers of tourism products and services. The exhibition attracted many exhibitors, including tour operators, travel agencies, hotels, tourism committees, etc., to showcase the latest tourism products and services, covering leisure tourism, business tourism, cultural tourism, ecotourism and other fields. During the exhibition, conferences, seminars and forums will also be held, inviting industry experts to share the latest tourism market trends, management experience and product innovations, and provide cutting-edge information and knowledge for tourism industry professionals. It is an important event to understand industry trends, showcase innovative achievements, and expand business cooperation.
Date
- 2026.02.10-02.12
- 02.2027
- Founded in: 1981
- Interval: Once a year
Venue
- MiCo - Milano Congressi
- Italy-Milan
- Opening Hours: /
Industry
- Industry Sector
- Tourism, Travel (Goods, Facilities and Services)
- Main Product Groups
- Tourism Services Information Technology Equipment for Travel Agencies Travel Travel Organizer Congress Centers Tourist Information Office Incentives Events
Sponsor
- Fiera Milano S.p.A.
- Tel ：+39 02 4997-1
- Fax：+39 02 4997-7379
- fieramilano@fieramilano.it
- http://www.fieramilano.it/
Event official website
The current key figures are not Eventgold-certified. Details provided by the organiser.
Figures
Audit
Space(m²)
Space (Gross)
Space (Net)
Special Show Space *
Exhibitor Stand Space
Hall Space
Domestic
Foreign
Open Air
Domestic
Foreign
Exhibitor Figures
Exhibitors
Domestic
Foreign
Other Represented Firms *
Domestic
Foreign
Visitor Figures
Visitors (Number Of Admissions)
Domestic
Foreign
Present journalists
Journalist figures
Domestic
Foreign
2024
No
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
40000
0
0
0
0
0
*Special display area refers to the image display area and performance area related to the exhibition
theme
*Affiliated exhibitors are exhibition units that showcase their economic products at other exhibitors' booths but do not have staff.
Affiliated exhibitors can be companies, individuals, or organizations.
Affiliated exhibitors cannot be considered as exhibitors, but if clearly marked, they can be included in the exhibitor directory.
*Domestic refers to the territory of the country where the exhibition is held.
*Affiliated exhibitors are exhibition units that showcase their economic products at other exhibitors' booths but do not have staff.
Affiliated exhibitors can be companies, individuals, or organizations.
Affiliated exhibitors cannot be considered as exhibitors, but if clearly marked, they can be included in the exhibitor directory.
*Domestic refers to the territory of the country where the exhibition is held.
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