Ministry of Commerce of the People's Republic of China 
From May 26 to 28, 2026, ITB China will be held at the Shanghai World Expo Exhibition and Convention Center. As the leading B2B exclusive trade show for China's tourism industry, ITB China has built an efficient communication and cooperation platform for global tourism suppliers and high-quality buyers in Greater China. During the exhibition, a variety of social activities and professional forums will be held to promote knowledge exchange and business development within the industry. Through personalized business matching and in-depth industry information sharing, ITB China helps exhibitors and buyers seize the huge potential of the Chinese tourism market and promote the development of the tourism industry.
Date
- 2026.05.26-05.28
- 05.2027
- Founded in: 2017
- Interval: Once a year
Venue
- Shanghai World Expo Exhibition & Convention Center
- China-Shanghai
- Opening Hours: /
Industry
- Industry Sector
- Tourism, Travel (Goods, Facilities and Services)
- Main Product Groups
- Travel Tourism
Sponsor
- Messe Berlin GmbH
- Tel ：+49 30 3038-0
- Fax：+49 30 3038-2325
- info@messe-berlin.de
- http://www.messe-berlin.de/
- MB Exhibitions (Shanghai) Co., Ltd.
- Tel ：+86 215 117-5805
- Fax：+86 215 117
Event official website
The current key figures are not Eventgold-certified. Details provided by the organiser.
Figures
Audit
Space(m²)
Space (Gross)
Space (Net)
Special Show Space *
Exhibitor Stand Space
Hall Space
Domestic
Foreign
Open Air
Domestic
Foreign
Exhibitor Figures
Exhibitors
Domestic
Foreign
Other Represented Firms *
Domestic
Foreign
Visitor Figures
Visitors (Number Of Admissions)
Domestic
Foreign
Present journalists
Journalist figures
Domestic
Foreign
2024
No
16000
5589
0
0
0
0
0
0
0
0
0
0
0
0
0
0
15145
11847
3298
0
0
0
*Special display area refers to the image display area and performance area related to the exhibition
theme
*Affiliated exhibitors are exhibition units that showcase their economic products at other exhibitors' booths but do not have staff.
Affiliated exhibitors can be companies, individuals, or organizations.
Affiliated exhibitors cannot be considered as exhibitors, but if clearly marked, they can be included in the exhibitor directory.
*Domestic refers to the territory of the country where the exhibition is held.
*Affiliated exhibitors are exhibition units that showcase their economic products at other exhibitors' booths but do not have staff.
Affiliated exhibitors can be companies, individuals, or organizations.
Affiliated exhibitors cannot be considered as exhibitors, but if clearly marked, they can be included in the exhibitor directory.
*Domestic refers to the territory of the country where the exhibition is held.
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