SICCAM 2025 is an international call center exhibition in Morocco, which will be held at the Marriott Hotel in Casablanca, Morocco from October 2 to 4, 2025. The exhibition focuses on the fields of call centers and customer relationship management, providing a platform for related companies to showcase new technologies, equipment, software and services, covering call center solutions and other aspects. During the exhibition, high-level forums, business matchmaking and other activities will be held, and industry experts and corporate executives will discuss industry trends such as digital transformation and the impact of artificial intelligence on call centers, providing participants with communication opportunities and promoting business cooperation and transactions. Morocco has become an important destination for call center outsourcing services due to its geographical advantages. The exhibition aims to showcase Morocco's advantages and investment potential in the call center industry, promote knowledge sharing and technology dissemination, promote industry development and market expansion, and help exhibitors improve their brand awareness and market competitiveness.