Ministry of Commerce of the People's Republic of China 
ISPO Beijing 2026 will be held at the Beijing National Convention Center from January 9 to 11, 2026. As the leading multi-category sports exhibition in the Asia-Pacific region, this event is hosted by Munich Exhibition (Shanghai) Co., Ltd. and is an important part of the Asian Sporting Goods and Fashion Exhibition. The exhibition focuses on winter sports, outdoor sports, sports training, sports technology and new materials, and brings together many well-known domestic and foreign brands, including ski equipment manufacturers, outdoor equipment suppliers and sportswear brands. ISPO Beijing 2026 not only displays sporting goods, but also provides a platform for industry professionals to exchange ideas and understand industry trends through various forums, seminars and conferences. At the same time, the exhibition shows sports enthusiasts a pioneering sports lifestyle and provides direction guidance and professional endorsement for mass consumption choices. ISPO Beijing has become one of the events that cannot be missed in the sports industry in the Asia-Pacific region.
Date
- 2026.01.09-01.11
- 01.2027
- Founded in: 2005
- Interval: Once a year
Venue
- China National Convention Center
- China-Beijing
- Opening Hours: /
Industry
- Industry Sector
- Fitness,Textiles and Apparel (Materials, Products and Machinery),Sports (items, facilities, and services)
- Main Product Groups
- Sporting Goods Sportswear Sports Shoes Fitness Apparatus Sports Equipment Winter sports articles Outdoor Fashion
Sponsor
- Messe München GmbH
- Tel ：+49 89 949-20720
- Fax：+49 89 949-20729
- info@messe-muenchen.de
- http://www.messe-muenchen.de/
- Messe Muenchen Shanghai Co., Ltd.
- Tel ：+86 21 2020-5500
- Fax：+86 21 2020-5666
- info@mm-sh.com
- http://www.mm-sh.com/
Event official website
Supporters/Sponsors
- Beijing Municipal Bureau of Sports (BSB)
- China Commerce Association for General Merchandise (CCAGM)
- Beijing Sports Foundation (BSF)
- Beijing Sports Industry Union (BSIU)
- European Outdoor Group (EOG)
- Federation of the European Sporting Goods Industry (FESI)
- Spanish Sport Industry Association (AFYDAD)
- Italian Association of Sporting Goods Manufactures (ASSOSPORT)
- World Federation of Sporting Goods Industries (WFSGI)
The current key figures are not Eventgold-certified. Details provided by the organiser.
Figures
Audit
Space(m²)
Space (Gross)
Space (Net)
Special Show Space *
Exhibitor Stand Space
Hall Space
Domestic
Foreign
Open Air
Domestic
Foreign
Exhibitor Figures
Exhibitors
Domestic
Foreign
Other Represented Firms *
Domestic
Foreign
Visitor Figures
Visitors (Number Of Admissions)
Domestic
Foreign
Present journalists
Journalist figures
Domestic
Foreign
2025
No
30500
12260
0
0
0
0
0
0
0
0
280
271
9
0
0
0
22680
22277
403
0
0
0
*Special display area refers to the image display area and performance area related to the exhibition
theme
*Affiliated exhibitors are exhibition units that showcase their economic products at other exhibitors' booths but do not have staff.
Affiliated exhibitors can be companies, individuals, or organizations.
Affiliated exhibitors cannot be considered as exhibitors, but if clearly marked, they can be included in the exhibitor directory.
*Domestic refers to the territory of the country where the exhibition is held.
*Affiliated exhibitors are exhibition units that showcase their economic products at other exhibitors' booths but do not have staff.
Affiliated exhibitors can be companies, individuals, or organizations.
Affiliated exhibitors cannot be considered as exhibitors, but if clearly marked, they can be included in the exhibitor directory.
*Domestic refers to the territory of the country where the exhibition is held.
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