As the trade show industry continues to evolve, the use of technology is bringing new experiences to event planners and attendees. Recently, Freeman, ASP and XL8 have each introduced next-generation solutions designed to enhance trade show planning and the on-site experience.
Freeman, a global event company, launched ‘Key Takeaways,’ a generative AI-powered web tool designed to help event planners increase the impact of meetings and enhance attendee learning. The tool connects to the event's audio feed, transcribes the speaker's voice into text in real time, and generates a summary of key insights. Attendees can not only view word cloud summaries of conference topics, but also receive key insights into sessions they missed and share these valuable takeaways on social media.
Paul Fletcher, COO of Freeman, said, ‘Key Takeaways exemplifies our commitment to helping event planners deliver content experiences that truly resonate with their audience. This tool ensures attendees stay engaged, retain valuable information, and provide measurable post-conference value that extends the impact of the event long after it's over.’ The tool can be used as a standalone experience or seamlessly integrated into existing event applications.
ASP, which specialises in exhibition and conference websites, has launched Composer II, an upgraded version of its original event website creation platform, Composer, which allows event planners to create their own websites from scratch or choose from a wide range of preset templates.
Jon Benjamin, CEO of ASP, said, ‘Our goal was to create a cost-effective campaign site builder that allows customers to visualise and build the sites they want.’ Key features of Composer II include:
Provides the same flexibility as a custom website, allowing event websites to be designed and launched in minutes.
Offers a customisable brand maintenance model.
Delivering faster, more responsive campaign websites with built-in delayed loading and dynamic features for improved performance.
Deliver industry-leading User Experience (UX), Customer Experience (CX) and Search Engine Optimisation (SEO).
Ensure event websites are accessible to all, with built-in accessibility features.
Fully integrate leading technology and continue to use all of ASP's event growth tools.
XL8, a tech startup specialising in AI-powered real-time machine translation technology, has released the latest version of EventCAT. The technology provides real-time, accurate translation, subtitling and transcription services for live meetings, virtual conferences and livestreamed events, supporting 42 languages, and is designed to break down language barriers and increase the accessibility and value of event content.
Our services are seen as a long-term investment in the future of communications,’ said Tim Jung, CEO of XL8. As more and more organisations and institutions rely on virtual or hybrid meetings and conferencing models, EventCAT offers solutions that address language barriers and enable truly global collaboration.’ EventCAT's services include:
OnlineMeeting: integrates with platforms such as Zoom, Microsoft Teams and Google Meet to provide real-time voice translation and captioning for all virtual event participants.
Conference: generates real-time translated subtitles for live events that can be displayed on-screen or on mobile devices.
LiveSubs: provides subtitles for live streams and broadcasts with support for multilingual viewing.
The launch of these next-generation solutions not only demonstrates the important role of technology in enhancing the trade show experience, but also brings more innovation and convenience to event planners and participants.
Ministry of Commerce of the People's Republic of China 