From October 2 to 4, 2025, the Salone Franchising Milano International Retail Expo was held at Allianz MiCo in Milan, Italy. It is the leading franchise exhibition in Italy and an important industry event that aims to provide a platform for communication and cooperation for professionals in franchising, retail and related industries. During the exhibition, many franchise brands, retailers, start-ups, etc. will showcase the latest franchise concepts in the fields of food and beverage, retail and fashion chains, home and health services, e-commerce and technology solutions. Training, conferences and other activities will be held at the same time, and participants can explore successful franchise concepts, discover digital innovations in the retail industry, and communicate with industry experts to establish strategic partnerships.